Our Story
The COOLER SA Story
COOLER SA was founded with a singular vision: to become a recognised South African beverage and lifestyle brand — one that treats hospitality as craft. We blend precision mixology with a nocturnal, cinematic aesthetic, building experiences that feel as chilled and intentional as a master-crafted cocktail.
Founder & CEO
Simphiwe Mbili
The vision behind the brand — steering COOLER SA from a mobile bar concept into a full lifestyle ecosystem spanning activations, garnish, and packaged beverages.
Managing Director
TP Mpungose
Driving operations and partnerships, TP ensures every event delivers the standard the brand promises — smooth, precise, and unmistakably COOLER.
Growth Stages
Building a Beverage Brand
Mobile Bar
A roaming, full-service cocktail bar for private and public events.
Club Partnerships
Signature activations with venues to elevate the night-life standard.
Garnish Line
Dehydrated fruit garnish supplied B2B to bars and brands.
Packaged Beverages
Canned cocktails & mocktails in 330ml and 440ml — the brand, bottled.